Trademarks are meant to protect your brand and, more to the point, the consumers who rely on it. When you see a trademark, you can associate a certain level of quality with the source that uses it.
A good trademark will have little to nothing to do with the product or service. For instance, McDonald's classic "Golden Arches" logo independently have no relation to the fast food industry, and chances are quite low that any other restaurant would accidentally pick the same design. Similarly, Owens Corning chose to make their fiberglass insulation pink to attract attention to their brand and make it recognizable. Because the coloring has nothing to do with the practical use of fiberglass, the company can be confident that their trademark will hold up to any scrutiny by competitors.
Excited to get started with your trademark? Give us some information below!